Monday, September 27, 2010

Who will save the TV shopping?



Wandering in the supermarket today, see store television news, was a bit happy heart, to broadcast news is better than the day this way commercials are better than broadcast advertising. Consumers will not feel particularly offensive.

Not reflected in the smile on his face felt wrong, and how it? News reporting on a scandal. Recently a television shopping community is sensational scandal. Hou Xingzu clamored and hearts are the relevant authorities to identify eight drilling, Bofen Hearts and Arrows diamond crystal diamond is used in artificial diamond. Cost of less than 50. Directly on the cold in my heart.

Hou said the total could be shouting hoarse for 30 million of diamonds sold to consumers in China to 998 yuan, three men in the commercials are in addition to host a half-man half-woman an American GIA Gemological Institute of Zhang Zhen, also come up with the GIA certificate of authenticity and a photo of the President, first read the ad when it feels is not in, pull the banner, do tiger.

This is a lot of TV shopping advertisements to impress consumers, the birth of a group of social instant fan of Hou total. User Comments Hou total advertising for the most cattle call for the "Golden Horse winner." Author a friend about the ad's innovation also given a high rating, "Hou Xingzu: Alternative TV shopping could have done!" Http://blog.sina.com.cn/u/4d4fe34f010009zy. Innovation is there, also broke through the bottleneck of the identical binding shopping ads, social caused a great sensation has proved the success of advertising. But too sad, and then buried in the most essential issues. Merchandise is counterfeit, you are cheating consumers, consumers Dang Shazi you look. Had very low trust in the case, you gave the program the advertising industry heavy knife.

We have to admit that consumers do not trust advertising, advertising on TV shopping to complete almost the level of distrust.

Since entering China in 1992, the first day of TV shopping, on with the deception, lies and profits. Insiders disclosed that, if handled well all aspects of relations within a year will not be investigated and exposed, then the product of a TV shopping annual profit in more than 10 million.

Current consumer TV shopping has undergone a fundamental change, not a curiosity, but cheating ... ... and this impact continues to spread quickly. In such a market with no credit to speak of Acorn International, Seven Star Shopping, etc. play an important role, together with representatives of the marketing team lizard soldiers pushed, one after another commercial interpretation of myth.

Consumers finally could not stand being cheated again and again. Countries are forced to enact laws to weight loss, breast enhancement, increased, medicine, medical equipment limited to broadcast TV shopping programs. In China, half-baked market background, do Diansha is immune.

But in the United States, Japan, Korea and other countries, TV shopping is a consumer purchases of goods is an important channel, has long been a relatively mature industry. U.S. TV shopping sales account for about 8% of total U.S. retail sales. According to China Association of Television Advertising Committee of the figures, in 2005 the total retail sales over 6700 trillion yuan, the TV shopping was only 0.1% share.

However, mature foreign trade in China may not be able to do the same. The same as the stock market. In the U.S. stock market is a place for the people for profit, because the SEC is absolutely strict law enforcement, but look at the stock market in China is simply not the place where ordinary people for profit, this is a vampire of the bottomless pit, nature has changed. Because our current legal system is not perfect, even if not by law. So some of the social market model is an absolute survival.

According to a survey conducted by the reality: 30% had a TV shopping experience is not to buy the most needed commodity, after the quality of the product concerned about; 8% of people regret their purchases.

It seems the local community interested in the challenges these businesses in the social and moral bottom line.

Kai's visit to Cuba to find out, we remember the snow into the red top Sinopharm number, Hu Qingyu Tang was founded in 1874, and the official mall of Hu walk between life, but darker, "doctor, is also is Humanity", which is Hu Qingyu Tang success and a place in posterity reasons. To "quit bullying" and "genuine fixed price" and other business management, not only for the Hu Qingyu Pharmaceutical South Church laid the foundation for dominating, but also as I won the hundred years of Hu's reputation. Today, Hu Qingyu Tang handwritten inscription in the year of Hu's "Ring deceptive" plaque is still the drugstore he founded the "letter"-based injustice. "Fan Bai was not deceptive trade are words, Pharmaceutical relationship life, particularly million not to be bullied, I deliberately serve our community, refusing to get huge profits Liepin. If only party of the heart over mind, procurement really works, repair system works fine, will not be deceive deceive people ... ... "So a" trust "is amazing in how.

Our nation has its own unique resources - credibility. Sadly, we not only do not use, but repeated violations to the "reputation" word. Why do consumers become more exclusive advertising, a rare but visual fatigue, tired? Ask ourselves, what is essentially the problem in the end? Self-evident

TV Shopping If you want to survive the Chinese market environment, we must first address what? Reason, either channel, not a lack of a platform of social trust. First of all, consumers look with confidence to re-examine you. In a market without any reputation to speak of marketing to the next you want to change anything? Can only say you are crazy.

Acorn International, Seven Star Shopping also to begin broadcasting in late last year, as the shopping channel, in order to have a good future, first clean the market to pack more. Otherwise, this immature market will ruin your future.







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