Who will save the TV shopping?

Wandering in the supermarket today, see store television news, was a bit happy heart, to broadcast news is better than the day this way commercials are better than broadcast advertising. Consumers will not feel particularly offensive.

Not reflected in the smile on his face felt wrong, and how it? News reporting on a scandal. Recently a television shopping community is sensational scandal. Hou Xingzu clamored and hearts are the relevant authorities to identify eight drilling, Bofen Hearts and Arrows diamond crystal diamond is used in artificial diamond. Cost of less than 50. Directly on the cold in my heart.

Hou said the total could be shouting hoarse for 30 million of diamonds sold to consumers in China to 998 yuan, three men in the commercials are in addition to host a half-man half-woman an American GIA Gemological Institute of Zhang Zhen, also come up with the GIA certificate of authenticity and a photo of the President, first read the ad when it feels is not in, pull the banner, do tiger.

This is a lot of TV shopping advertisements to impress consumers, the birth of a group of social instant fan of Hou total. User Comments Hou total advertising for the most cattle call for the "Golden Horse winner." Author a friend about the ad's innovation also given a high rating, "Hou Xingzu: Alternative TV shopping could have done!" Http://blog.sina.com.cn/u/4d4fe34f010009zy. Innovation is there, also broke through the bottleneck of the identical binding shopping ads, social caused a great sensation has proved the success of advertising. But too sad, and then buried in the most essential issues. Merchandise is counterfeit, you are cheating consumers, consumers Dang Shazi you look. Had very low trust in the case, you gave the program the advertising industry heavy knife.

We have to admit that consumers do not trust advertising, advertising on TV shopping to complete almost the level of distrust.

Since entering China in 1992, the first day of TV shopping, on with the deception, lies and profits. Insiders disclosed that, if handled well all aspects of relations within a year will not be investigated and exposed, then the product of a TV shopping annual profit in more than 10 million.

Current consumer TV shopping has undergone a fundamental change, not a curiosity, but cheating ... ... and this impact continues to spread quickly. In such a market with no credit to speak of Acorn International, Seven Star Shopping, etc. play an important role, together with representatives of the marketing team lizard soldiers pushed, one after another commercial interpretation of myth.

Consumers finally could not stand being cheated again and again. Countries are forced to enact laws to weight loss, breast enhancement, increased, medicine, medical equipment limited to broadcast TV shopping programs. In China, half-baked market background, do Diansha is immune.

But in the United States, Japan, Korea and other countries, TV shopping is a consumer purchases of goods is an important channel, has long been a relatively mature industry. U.S. TV shopping sales account for about 8% of total U.S. retail sales. According to China Association of Television Advertising Committee of the figures, in 2005 the total retail sales over 6700 trillion yuan, the TV shopping was only 0.1% share.

However, mature foreign trade in China may not be able to do the same. The same as the stock market. In the U.S. stock market is a place for the people for profit, because the SEC is absolutely strict law enforcement, but look at the stock market in China is simply not the place where ordinary people for profit, this is a vampire of the bottomless pit, nature has changed. Because our current legal system is not perfect, even if not by law. So some of the social market model is an absolute survival.

According to a survey conducted by the reality: 30% had a TV shopping experience is not to buy the most needed commodity, after the quality of the product concerned about; 8% of people regret their purchases.

It seems the local community interested in the challenges these businesses in the social and moral bottom line.

Kai's visit to Cuba to find out, we remember the snow into the red top Sinopharm number, Hu Qingyu Tang was founded in 1874, and the official mall of Hu walk between life, but darker, "doctor, is also is Humanity", which is Hu Qingyu Tang success and a place in posterity reasons. To "quit bullying" and "genuine fixed price" and other business management, not only for the Hu Qingyu Pharmaceutical South Church laid the foundation for dominating, but also as I won the hundred years of Hu's reputation. Today, Hu Qingyu Tang handwritten inscription in the year of Hu's "Ring deceptive" plaque is still the drugstore he founded the "letter"-based injustice. "Fan Bai was not deceptive trade are words, Pharmaceutical relationship life, particularly million not to be bullied, I deliberately serve our community, refusing to get huge profits Liepin. If only party of the heart over mind, procurement really works, repair system works fine, will not be deceive deceive people ... ... "So a" trust "is amazing in how.

Our nation has its own unique resources - credibility. Sadly, we not only do not use, but repeated violations to the "reputation" word. Why do consumers become more exclusive advertising, a rare but visual fatigue, tired? Ask ourselves, what is essentially the problem in the end? Self-evident

TV Shopping If you want to survive the Chinese market environment, we must first address what? Reason, either channel, not a lack of a platform of social trust. First of all, consumers look with confidence to re-examine you. In a market without any reputation to speak of marketing to the next you want to change anything? Can only say you are crazy.

Acorn International, Seven Star Shopping also to begin broadcasting in late last year, as the shopping channel, in order to have a good future, first clean the market to pack more. Otherwise, this immature market will ruin your future.







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Servlet's Context and Config

For the web container is, Servlet Context Servlet interface defines a context object, this object defines a Servlet Servlet engine on the view. By using this object, Servlet can log events, obtain resources and get the engine from the Servlet class.

Servlet container is loaded at startup web applications and web applications for each Servlet context to create a unique object, could Servlet Context as a Web application server-side component of shared memory, can be stored in the Servlet Context share data, he provides four read and set the shared data. See in particular api help file.

In addition, Servlet Context object only in the web application is closed macro will only destroy, different web applications, Servlet Context independent existence.

A web application from the jsp, Servlet, javabean constitute such a collection of web components, each web application, the container will have a background object, while the javax.Servlet.Servlet Context interfaces provide a way to access the background object. You can be a Servlet examples getServlet Context () method to run them by the Servlet objects in this background, the background object from this you can access the following information resources:

1. Initialization parameters

2. Stored objects in the background

3. The resources associated with the background

4. Log

Finally, Servlet Context is my own conclusion:

Servlet Context Servlet container that is, their method can provide the same Servlet web applications were all under the use of, and for the config object, he is compared with the context, there is a lot of limitations.

When the Servlet Config object in the Servlet has been instantiated for any client to access at any time effective. But a Servlet to Servlet Config object can not be another Servlet access, that is, after a statement in the Servlet Servlet Config can only be accessed within the Servlet, are durable and effective internal variables.

Under one case, for a deep understanding of:

In general, the configuration of the entire application, in order not to use "hard coding" should be configured as Servlet Context parameter, such as character set settings.

................. CharsetGB2312 .................

Note that the above format is only 2.0 standard format after the old container (engine) with service providers own configuration format. Note that it's parent element should be that it is the role of an application.

If only a specific set of parameters Servlet to other Servlet can not be shared, it should be configured as Servlet Config parameters, such as a Servlet to read attachment to the absolute directory to use, while the other Servlet will not be used:

GetAttmail.GetAttServletabsPath / usr / mail / ax / axman / Maildir /

Needless to say, because the label has been specified name and class, this means that only mail.GetAttServlet
Servlet in order to get to the path, while others can not get to the Servlet.

Even before we talk about the attributes of this understanding, let's learn together about how to obtain the parameters of the two objects:

Access Servlet Config parameters:

First of all, to get Servlet Config object, then call it the getInitParameter (); method. To access the Servlet Config object, jsp config directly using built-in objects, but because of your JSP Servlet compiled in general will not be added to the web.xml, so generally not through jsp to take on the JSP compiled Servlet configuration parameters, then the Servlet to get Servlet Config object in two ways:

In inii () method to take to: overloaded method of passing through init

..... Public class Test extends HttpServlet (ServletConfig config; public void init (ServletConfig config) throws ServletException (this.config = config;) ..................)

Then in the following ways to access config object. But to note that in order to ensure construction methods from the config object to the current Servlet should call the parent class constructor:

..... Public class Test extends HttpServlet (ServletConfig config; public void init (ServletConfig config) throws ServletException (super.init (config); this.config = config;) ............ ......)

By getServlet Config () method directly to, the benefits of doing so is not mixing manual transmission properties, can at any time

To obtain.

A third method, it has to implement some interface, not here presented as a general discussion.

To access the Servlet Context object, as long as from the existing Servlet Config object getServlet Context () on it, and then
Call it the getInitParameter () method can access its parameters.

Ordinarily: Servlet Context Servlet Config object scope than the scope, why to get from the Servlet Config in the Servlet Context object? I personally think: container preservation for many Servlet Context object, a request which the container in the end take
To you? It contains Servlet Config take that information to you, that take Servlet Config object's parent object. As if the same HttpSession obtained from requset is taking the request object contains the current session object to you, this is only my personal idea, not had time to look at implementation. Anyway, so use it on.







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